With the end of Yahoo in sight, what does this mean for us using search advertising and Search in general?
A combination of Microsoft and Yahoo will have Google worried, as this new merger suddenly becomes a viable competitor. Something Google has never had in recent years. Though in my opinion neither Yahoo or Microsoft have a Search facility to match Google's.
However a competitor to Google AdWords is something that i would welcome. Anything to bring prices down.
Whatever happens the looser is Yahoo. Their pride will be in shreds at having to admit the Google simply does a better job and that’s the reason why they will become a subsidiary of Microsoft
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