Depending on your age you will have either played with Action Man or Action Force. Both are the UK version of G.I. Joe.
Hasbro Toys band of slightly silly named poseable action figures. Children of the 80's will know of Duke, Destro, Dr Mindbender, Snake Eyes etc...Now children of the 'Naughties' will be introduced to G.I. Joe with Stephen Summers new summer action movie, G.I. Joe: The Rise of Cobra. An origin story of how 2 elite soldiers, Duke and Ripcord join the Joes and save the day and how the evil Cobra organisation reveals itself to the world.
Its all very silly and all good fun...but more than anything else its probably the loudest movie i have ever sat through (does this make me sound terribly old).
The story is simple but well paced...in fact the action doesn't really let up for the refreshingly short movie.
The Paris sequence is the best action set piece of the summer and the whole movie has a feel of a classic Bond movie on acid...more gadgets than Q could hope to build on a UK Government budget.
7/10
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